It's More FUN in the Philippines

From the former slogan "WOW Philippines" the Department of Tourism changed the slogan to "Pilipinas Kay Ganda". Unfortunately, the campaign failed and the agency faced heavy criticism. On Friday however, they launched the country's new tourism slogan "It's more fun in the Philippines."

"We need a line that is easily understood. Competitive. More fun in the Philippines is true. Keri natin ito (Kaya natin ito)," Jimenez said.

So what is "more fun" to do in the Philippines?

DOT came up with the following examples on its newly launched campaign website: commuting, getting upstairs, and posting status updates, each featuring a scenic destination in the country. It showed "commuting" as traveling by boat, "posting status updates" while underwater, and going up the "stairs," or the world renowned Banawe Rice Terraces.

"Wherever you go in the Philippines, it's the Filipinos that will make your holiday unforgettable. Just ask anyone who's been here. In fact, Lonely Planet guidebook calls us 'among the most easygoing and ebullient people anywhere,'" the website said.

What's your say on that?

Source: ABS-CBN News
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